Greg is professional marketer and an unsuspecting creative. With experience that spans roles at PepsiCo, Johnson & Johnson, and Pfizer, Greg has worked on and managed some of the world’s largest brands.
In 2015, Greg became an early-stage employee at Exact Media, a marketing startup disrupting the sampling arena globally. Greg helped to triple the business and became a trusted marketing thought-leader across North America. In his spare time, Greg is a part-time college marketing instructor and a contributor to publications that include the National Post and Marketing Magazine, which named him as a Top 30 Under 30 Marketer in 2016.
Greg is also the author of the book Becoming Spreadable: The Personal Branding Playbook for Modern Day Professionals. He wrote the book to help readers craft their personal story and build their brand in an authentic way.
We Are All Creatives
Picasso once said, “All children are born creative. The challenge is remaining one as you grow up.” It was true in the 20th century, and it’s even truer now. With only 25% of people identifying themselves as being creative, we are living in a world where humans are neglecting the greatest gift given to our species: the capacity to imagine and thus to create.
In this talk, Greg introduces his Five Creative Types and explores how the audience can embolden their dominant type. Greg engages the audience on a more inclusive definition of creativity, and defends our innate human creative capacity using humour combined with psychological and neurological findings.