Saul Colt is the Founder and Creative Director at The Idea Integration Company, a Word of Mouth and Experiential Marketing Agency. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators, as well as been called one of Canada’s best community builders/experiential marketers. NYT Bestselling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. In a previous life Saul was the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace, was a key person in the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) and even knows what it is like to work for a large corporation from his time in a leadership role at Rogers Communications and Xero.com. On top of all that Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, and Community Building. In his free time, he collects Nike Air Force One sneakers, watches lots of Movies and just happens to be the Smartest Man in the World.
Saul Colt’s Marketing Risk – or How to Find Your First 1000 Customers
It has often been debated whether marketing is an art or a science. The truth is that it’s both, but in a specific order. Without the art you have nothing to which you can apply the science, and we all know that great marketing is a blend of strategy and ideas. In this highly actionable talk, Saul Colt will go over both and set you on your way to success in finding the first 1000 customers for your small business or startup, or your first 100,000 customers if you are a larger organization.
Creative Marketing for Your Business
People are smarter and more skeptical of advertising and marketing than ever before. That doesn’t mean you give up, it just means you do things differently. Saul Colt will walk you through his formula and offer actual examples of how to cut through the noise and connect with people, make fans and have people actually wondering what your company will do next.
Laugh, Think, Cry.
Saul Colt was instrumental in building two high profile and recognizable North American brands. When asked how he did it he always says “I made love to the customers.” Funny thing is he isn’t kidding- well, except for the making love part. What he actually did was make them Laugh, Think and Cry. In this talk Saul Colt shares the formula for Laugh, Think, Cry as well as several examples of how he used it first hand to help grow brands and fans.
Throughout his career Saul Colt has been told he has some balls. The comments come from some of the marketing stunts he has pulled off. Stunts like re-creating an Evel Kneivel jump over school busses to sell an accounting software to driving across America to have three meals a day with over 1000 customers. This talk isn’t about the stunts themselves, but why you should be making crazy ideas a priority.
Personal Branding Pillars
Everyone knows they need a personal brand but few know how to actually build one. In this highly actionable talk Saul reverse engineers, his own successful brand down to its core four pillars and gives you the tools to build a memorable personal brand for yourself by finding your own pillars and building on top of them.