Our core idea, once identified, isn’t just something that is used in our work. In reality, the underlying purpose – the “why” of our statement – is often where we get our energy from. Our ideas are underpinned by our own personal values and these are shown through our personal brand and in those we attract to our communities. When our core thought leadership idea is big enough to include our own lives, we see the rightness of it reflected in those who choose to follow and support us.
