People with Purpose| How to Tell Powerful Stories

For this episode, David is joined by Andrea Sampson, a former TEDx speaker coach, as well as the CEO and founder of Talk Boutique which helps people bring their stories to life and create more impact in the world.

Andrea explains, in detail, how to use the Story Spine framework to create powerful stories that move your audience to action.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Stories are a highly effective way to convey your message, but how you deliver them makes a big difference.
• Set the scene to engage your audience. Place the character(s) in their environment.
• At some point in the story you create a tension point, raise the stakes, and emotionally engage your audience.
• Drop hints that there is something big coming, an idea.
• Keep your audience predicting what comes next – engage their brains.
• Describe things in ways that engage people’s senses e.g. the air smelled and tasted salty.
• The tone, texture, inflections, and rhythm of your voice are powerful.
• You need a key message, several messages that support that and some takeaways. Then you create the story.
• Come back to your high point at the end and re-state your main message.
• The most successful brands use stories to connect with people in memorable ways.

BEST MOMENTS

‘We’re using all of these amazing elements of the story to engage the brain.”

“Build out a one-sentence idea that is the North Star of that presentation.”

“Leave people with a feeling, it is way more powerful.”