The Real Bottom Line — “How to Build a Brand Story That Sells”

Your business has a story—are you telling it in a way that connects, engages, and drives sales?

In this episode of The Real Bottom Line, Wendy Brookhouse sits down with Andrea Sampson, storytelling expert and CEO of Talk Boutique, to break down the power of storytelling in business. Whether you’re pitching investors, marketing to customers, or leading a team, a compelling story can make all the difference.

Andrea shares key insights from her career in advertising, branding, and coaching TEDx speakers—revealing how entrepreneurs can turn dry facts into powerful narratives that inspire action and increase sales.

What You’ll Learn:

📌 Why storytelling is a business essential, not just a marketing tool

📌 The key elements of a great brand story

📌 How to craft a compelling narrative that resonates with customers

📌 Common storytelling mistakes entrepreneurs make—and how to fix them

📌 Lessons from TEDx: How to tell short, high-impact stories

📌 How AI is changing the storytelling game (and when to avoid it)